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overview
We set out to shoot Jake Peralta’s ultimate Die Hard fantasy and see him literally making the “leap” to NBC in epic style. It was so incredibly fun to work with the entire cast of this show, after watching the series avidly for five seasons. The fan reaction to the spot was absolutely mind-blowing - it gained millions of views the night it was released and, for a few hours, was actually trending ahead of the Avengers: Endgame trailer that had been released on the same day (I’m sure Marvel was thrilled about that).
CREATIVE DIRECTOR
CONCEPT
CO-PRODUCER
"I'VE ALWAYS HAD AN OBLIGATION TO CREATION, ABOVE ALL."
- NICK CAVE
REP//CONTACT
123.456.7890
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