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overview
Even first responders experience fear - the difference is they run toward danger when others run away. This spot explores the moments before the heroes of the One Chicago family take that step toward an emergency. The danger remains unknown, but the audience knows exactly what these characters face - what they don’t know are the thoughts that go through these characters minds just before they go in.
CREATIVE DIRECTOR
WRITER
EDITOR
CONCEPT
DEVELOPMENT
"I'VE ALWAYS HAD AN OBLIGATION TO CREATION, ABOVE ALL."
- NICK CAVE
REP//CONTACT
123.456.7890
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